While most diamonds are in the colorless to light yellow range, some have a natural color that is deep, distinct, and opulent. These are known as fancy-color diamonds and are often blue, brown, or pink. Unlike colorless and near-colorless diamonds which are valued for their lack of color, fancies are valued for the intensity of their color. Colored diamonds are a small but increasingly popular segment of the diamond market.

The physical conditions necessary to color a diamond naturally occur very seldom, making natural color diamonds extremely rare. For every natural color diamond, there are 10,000 colorless ones that have made the trip from the earth’s depths to its surface. It is this entirely natural process of geographical formation which ensures that each natural color diamond is one of a kind.

The formation of natural color diamonds is a process that requires the presence of additional trace elements and distortions to the typical diamond crystal. During the creation of a diamond, if an element interacts with its carbon atoms, the color can change. Natural radiation and pressure on a diamond’s structure can also intensify its color.

Rather than emphasizing the brilliance and fire coveted in near-colorless diamonds, these stones are all about the color intensity. The Argyle mine in Western Australia launched a massive marketing campaign some time ago that helped change the public’s perception of these previously overlooked diamonds. The 1987 sale of the Hancock Red, at a record auction price of $926,000 per carat, further magnified the allure of fancies.

Hearts on Diamond are cut to ideal proportions with superior optical symmetry and a specific faceting pattern. When all these factors are in harmony the result is a repeatable, near perfect pattern of eight symmetrical arrows in the face up position and eight symmetrical hearts when viewed in the table down position.

Hearts on diamond are unmatched in precision, beauty and perfection in cutting. They offer edge-to-edge “electric” brilliance with explosions of white and colored light, even in low light conditions i.e. from across the room at a party or a candle-lit restaurant. While delivering high brilliance, fire and sparkle, they are superior in returning the maximum light back to the eye. Computerized light technologies covered in this website have proven that Hearts on diamond quite simply outshine the competition! The phenomenal brilliance of these incredible gems makes them appear larger and whiter than other fine cut diamonds of the same size. Buyers recognize that the extraordinary brilliance of a Hearts on Diamond is so superior, that it’s not necessary to buy the highest grade to have a gorgeous diamond!

When you select a GOVERNMENT CERTIFIED CANADIAN DIAMOND™, you can be certain that it was mined responsibly. The companies that mine diamonds in the Northwest Territories must observe strong Canadian laws that protect the Arctic environment and the mine workers.

Before diamond companies can build mines in Canada's Arctic, they are required to make a careful assessment of the environment. Under the permitting process, mining companies must demonstrate that impacts on vegetation, air and water quality, and wildlife populations are sustainable. In addition, social and economic impacts on northern communities are carefully examined.

BHP/DiaMet conducted extensive hearings in small Aboriginal communities that would be affected by the mine. The consultations revealed the concerns of the people who laid claim to the land where diamond mining would take place. These concerns, including respect for and preservation of significant sites on traditional lands, were carefully addressed. Aboriginal and other northern workers were assured participation in training and job programs at the Ekati Diamond Mine™.

The Diavik Diamond Project has followed the same review process and has also negotiated agreements with the local communities.

De Beers has recently completed an extensive assessment and review process for its Snap Lake project.